Strategy thatgives creativitydirection.
Brand positioning, creative direction and campaigns, from the first insight through production and testing.
Figures as published in the original case studies, from Tarek Jouda’s earlier roles.
Browse by category.
Marketing Strategies
Full campaigns, from the insight to the results.
Brand campaigns come from Tarek Jouda’s earlier roles in agencies and brand teams. Speculative ads were self-initiated. Each case says which.
Advertising Campaigns
Print, outdoor and campaign work for brands across the Gulf.
Branding
Identities, logos and brand concepts.
AI Creatives
Speculative ads made with AI video, voice and image tools.
UGC & Content
Creator videos for the NIQ app and motion infographics for LinkedIn.
NIQ app, creator videos
Motion infographics
Brands we have worked with.
What we do for brands.
- 01
Brand strategy and positioning
What the brand stands for, who it is for and why they should care.
- 02
Creative direction
One idea carried through every format, with the craft checked at each stage.
- 03
Advertising and campaigns
Campaigns built on a real insight, for social, digital, print, outdoor and events.
- 04
Marketing and growth
Marketing leadership and paid media planned around the numbers that matter.
- 05
Production
Video, photography, motion and AI-assisted production, from storyboard to final file.