About

One consultancy forthe systems andthe brand.

Donalep was founded by Tarek Jouda. Fifteen years across global agencies, luxury automotive, retail, quick-service restaurants and social media platforms, and now the AI systems behind a business.

Why both
Tarek Jouda, founder of Donalep

Growth needs the systems and the story.

Most small companies we talk to have two problems at once: work that takes too long, and marketing that does not land. They usually hire two firms and end up managing both.

Donalep covers both, with one person accountable. The AI practice checks, fixes and builds the systems. The creative practice keeps the brand and campaigns sharp.

“The most dangerous thing in marketing is confusing activity with impact.”
15+ years
B2B/B2C/D2C/B2G. Agencies, automotive, real estate, retail, QSR, FMCG, hospitality, SaaS, social media platforms and AI
400+
Global brands across agency and platform work
Awards
Cannes Lions and KREA Awards
EMEA
Gulf, Saudi Arabia, Levant and Europe

Some of the brands behind this experience

  • Aston Martin
  • Taco Bell
  • Applebee's
  • Burger King
  • BMW
  • Porsche
  • Rolls-Royce
  • McLaren
  • Google
  • Meta
  • TikTok
  • Hilton
How we work

Four rules we keep.

  1. 01

    Show the evidence

    Every finding and every fix comes with how we know.

  2. 02

    A person approves what matters

    Automation prepares. Someone signs off on money, customers and data.

  3. 03

    Scope before work

    A written scope and price before anything starts. Changes are agreed first.

  4. 04

    Say no when it does not fit

    If another firm or no AI at all is the better answer, we say so.

Where we work

Based in Viseu, working across Portugal and Europe.

Donalep is based in Viseu, Portugal. We meet clients in Viseu and Central Portugal in person, and work remotely with companies across Portugal and Europe, in English and Portuguese.

Request an AI assessment →See what we have built

What we do not claim
  • No formal penetration testing or compliance certification.
  • No guaranteed savings or returns.
  • No client testimonials on this site yet.