One consultancy forthe systems andthe brand.
Donalep was founded by Tarek Jouda. Fifteen years across global agencies, luxury automotive, retail, quick-service restaurants and social media platforms, and now the AI systems behind a business.

Growth needs the systems and the story.
Most small companies we talk to have two problems at once: work that takes too long, and marketing that does not land. They usually hire two firms and end up managing both.
Donalep covers both, with one person accountable. The AI practice checks, fixes and builds the systems. The creative practice keeps the brand and campaigns sharp.
“The most dangerous thing in marketing is confusing activity with impact.”
- 15+ years
- B2B/B2C/D2C/B2G. Agencies, automotive, real estate, retail, QSR, FMCG, hospitality, SaaS, social media platforms and AI
- 400+
- Global brands across agency and platform work
- Awards
- Cannes Lions and KREA Awards
- EMEA
- Gulf, Saudi Arabia, Levant and Europe
Some of the brands behind this experience
Four rules we keep.
- 01
Show the evidence
Every finding and every fix comes with how we know.
- 02
A person approves what matters
Automation prepares. Someone signs off on money, customers and data.
- 03
Scope before work
A written scope and price before anything starts. Changes are agreed first.
- 04
Say no when it does not fit
If another firm or no AI at all is the better answer, we say so.
Based in Viseu, working across Portugal and Europe.
Donalep is based in Viseu, Portugal. We meet clients in Viseu and Central Portugal in person, and work remotely with companies across Portugal and Europe, in English and Portuguese.
- No formal penetration testing or compliance certification.
- No guaranteed savings or returns.
- No client testimonials on this site yet.












